Free
Try the workflow
$0/month
Forever free
Free forever. Start self-serve.
1
Connected apps
100
Published replies / mo
- App Store or Google Play
- Unified review inbox
- 3 auto-reply rules
- Slack, Teams, Telegram, and Discord alerts
- Unlimited users
Simple pricing. Try Pro free for 10 days.
AppReply helps your team read every review, spot what matters, and reply faster.
Trusted by teams behind apps with 1.7B+ combined downloads
Standard
For 1–2 apps
$79/month
Billed yearly · $948/yr
Core monitoring and response work, self-serve.
2
Connected apps
1,500
Published replies / mo
- RADAR AI agent: ask your reviews, get chartsNew
- Apple, Google, Samsung, and Huawei
- Unlimited auto-reply rules
- Custom AI instructions and knowledge base
- Review analytics on built-in topics
- Translation, rephrase, and review alerts
- Everything in Free
Pro
Full review workflow
$299/month
Billed yearly · $3588/yr
Custom topics, MAX, Reply Quality and RADAR at max intelligence.
10
Connected apps
Unlimited
Published replies / mo
- RADAR at max intelligence, with competitor research
- MCP connector for Claude and other agentsNew
- Custom topics and topic detection
- MAX drafts using your docs and approved replies
- Reply Quality checks for published replies
- Auto or manual replies to featured reviews on your listing
- All five stores and helpdesk integrations
- Everything in Standard
Enterprise
Scale + managed service
Custom
Starting at $999/mo · volume-based
Measured against the agreed Reply Quality scorecard.
Unlimited
Connected apps
Unlimited
Published replies / mo
- Everything in Pro
- 95% reply accuracy commitment with managed setup
- Continuous monitoring surfaces remaining exceptions
- Dedicated Slack and proactive priority support
- Custom commercial and usage terms
- SSO, custom SLA, NDA and security review
- Prorated plan changes
- Cancel from your account
- 14-day money-back guarantee on annual plans
Prices exclude VAT.
Plan comparison
Compare what each plan includes.
Compare Monitor, Analyze and Reply features, then choose the app and monthly reply limits that fit your team.
Pro
Full review workflow
Capacity
- Connected apps
- 10
- Published replies / month
- Unlimited
- Users
- Unlimited
- Supported stores
- All five
Monitor
- Unified review inbox
- Included
- Review and rating alerts
- Included
- Alert destinations
- Slack, Teams, Telegram, Discord
- Featured review detection
- Included
- Review edits and rating changes
- Included
Analyze
- Review feed and filters
- Included
- Review analytics
- Included
- Topic trends and comparisons
- Included
- Custom topics and topic detection
- Included
- Country, language and release analysis
- Included
- Competitor review tracking
- Included
- Competitor intelligence via RADAR
- Included
- AI review summaries
- Included
- Reply performance dashboards
- Included
- Anomaly and spike detection
- Included
- RADAR AI agent for review questions
- Included
- RADAR intelligence level
- Up to Max
- Charts linked to source reviews
- Included
- Point at any chart and ask
- Included
- Chart export to CSV, XLSX and image
- Included
- MCP connector for agents
- Included
Reply
- Basic auto-replies
- Included
- Automation rules
- Unlimited
- Custom AI instructions
- Included
- Knowledge base
- Included
- Translation and rephrase
- Included
- MAX approved-reply memory
- Included
- Linked documentation sources
- Included
- Helpdesk integrations (Zendesk, Intercom)
- Included
- Manual approval or automatic publishing, per rule
- Included
- Preview a rule on recent reviews
- Included
- Reply languages
- 100+
- Auto or manual replies to featured reviews
- Included
Reply Quality
- Reply Quality grading
- Included
- Custom scorecards
- Included
- Continuous quality monitoring
- Included
- Evidence quoted on every verdict
- Included
- Brand voice tracked per language
- Included
- Flagged reply queue
- Included
Service and trust
- Dedicated account manager
- Included
- Dedicated Slack and custom onboarding
- Not included
- 95% reply accuracy commitment with managed setup
- Not included
- Your data is not used to train shared AI models
- Included
- Data processing agreement
- Included
- SSO, custom SLA, NDA and security review
- Not included
Buying decision
What materially changes by plan
Free
Evaluate the workflow
Standard
One or two apps
Pro
CompleteFull review workflow
Enterprise
Scale and service
Capacity
Connected apps
1
2
10
Unlimited
Published replies / month
100
1,500
Unlimited
Unlimited
Users
Unlimited
Unlimited
Unlimited
Unlimited
Supported stores
Apple or Google
Apple, Google, Samsung, Huawei
All five
All five
Monitor
Unified review inbox
Included
Included
Included
Included
Review and rating alerts
Included
Included
Included
Included
Alert destinations
Slack, Teams, Telegram, Discord
Slack, Teams, Telegram, Discord
Slack, Teams, Telegram, Discord
Slack, Teams, Telegram, Discord
Featured review detection
Not included
Not included
Included
Included
Review edits and rating changes
Included
Included
Included
Included
Analyze
Review feed and filters
Included
Included
Included
Included
Review analytics
Not included
On built-in topics
Included
Included
Topic trends and comparisons
Not included
Included
Included
Included
Custom topics and topic detection
Not included
Not included
Included
Included
Country, language and release analysis
Not included
Included
Included
Included
Competitor review tracking
Not included
Not included
Included
Included
Competitor intelligence via RADAR
Not included
Included
Included
Included
AI review summaries
Not included
Not included
Included
Included
Reply performance dashboards
Not included
Not included
Included
Included
Anomaly and spike detection
Not included
Included
Included
Included
RADAR AI agent for review questions
Not included
Included
Included
Included
RADAR intelligence level
Not included
Normal and High
Up to Max
Up to Max
Charts linked to source reviews
Not included
Included
Included
Included
Point at any chart and ask
Not included
Included
Included
Included
Chart export to CSV, XLSX and image
Not included
Included
Included
Included
MCP connector for agents
Not included
Not included
Included
Included
Reply
Basic auto-replies
Included
Included
Included
Included
Automation rules
3
Unlimited
Unlimited
Unlimited
Custom AI instructions
Not included
Included
Included
Included
Knowledge base
Not included
Included
Included
Included
Translation and rephrase
Not included
Included
Included
Included
MAX approved-reply memory
Not included
Not included
Included
Included
Linked documentation sources
Not included
Not included
Included
Included
Helpdesk integrations (Zendesk, Intercom)
Not included
Not included
Included
Included
Manual approval or automatic publishing, per rule
Included
Included
Included
Included
Preview a rule on recent reviews
Included
Included
Included
Included
Reply languages
Templates only
100+
100+
100+
Auto or manual replies to featured reviews
Not included
Not included
Included
Included
Reply Quality
Reply Quality grading
Not included
Not included
Included
Included
Custom scorecards
Not included
Not included
Included
Included
Continuous quality monitoring
Not included
Not included
Included
Included
Evidence quoted on every verdict
Not included
Not included
Included
Included
Brand voice tracked per language
Not included
Not included
Included
Included
Flagged reply queue
Not included
Not included
Included
Included
Service and trust
Dedicated account manager
Not included
Not included
Included
Included
Dedicated Slack and custom onboarding
Not included
Not included
Not included
Included
95% reply accuracy commitment with managed setup
Not included
Not included
Not included
Included
Your data is not used to train shared AI models
Included
Included
Included
Included
Data processing agreement
Included
Included
Included
Included
SSO, custom SLA, NDA and security review
Not included
Not included
Not included
Included
Last updated October 6, 2026
Pricing FAQ
Plan around clear limits.
App capacity and published replies are the two metered units. Everything else below explains how those limits behave.
How much does AppReply cost?
AppReply costs $0 on Free, $79 a month on Standard, and $299 a month on Pro when billed yearly, or $99 and $375 month to month. Enterprise starts at $999 a month. Prices exclude VAT.
Which plan is best for my team?
Standard fits teams that need core monitoring, automatic replies, and review analytics for one or two store listings. Pro is the best fit when you also need custom topics and topic detection, replies using approved-answer memory, quality checks, or a larger app portfolio. Choose Enterprise for custom capacity and managed setup. Compare both connected apps and monthly replies before choosing.
Is the AI agent included?
Yes, on Standard, Pro and Enterprise, and during the trial. RADAR, the AI agent, answers questions about your reviews with charts and the reviews behind them, and it drafts replies for you to approve. Standard runs it at Normal and High intelligence; Pro and Enterprise add Max. A monthly usage allowance is included on every paid plan. On Pro and Enterprise, the MCP connector also lets Claude and other agents read your reviews and insights, read only.
What counts as a connected app?
Each store listing you connect counts as one app. For example, the iOS and Android listings for the same title count as two connected apps.
What happens when I reach my reply limit?
We notify you at 80% and 100% of your monthly limit. Auto-reply rules pause when the limit is reached and resume at the next billing cycle, or you can upgrade for more capacity. Your reviews, rules, knowledge, and reply history remain in your account.
What happens when my trial ends?
If you have not selected a plan, your account moves to Free. Your rules, knowledge base, and reply history stay in your account, while Pro features and the higher reply allowance become unavailable.
How do plan changes work?
Upgrades take effect immediately and are prorated for the rest of the billing period. Downgrades take effect at the next renewal, so you keep the time you already paid for.
Why choose Enterprise?
Choose Enterprise when you need unlimited capacity, custom terms, dedicated support, or AppReply-managed setup with a 95% reply accuracy commitment against an agreed Reply Quality scorecard and measurement window. The core product is already included on Pro.
Can I cancel from my account?
Yes. Cancellation stops future renewals and your plan stays active through the paid billing period. Annual-plan refund eligibility remains subject to the published refund terms.
Run the full review workflow for 10 days.
Start self-serve with monitoring, review analytics, AI-assisted replies, and built-in Reply Quality.
10-day Pro trial · No credit card