Senior PM at Vivaldi Browser
Senior Product Manager at Vivaldi Browser. Writes about review management, AI automation, and mobile app growth strategies.

Mobile app reputation management is what customers wrote in reviews and what you wrote back. Google Play and the App Store now read both. A guide to the half you author: reply quality, rating drops, review bombing, ratings prompts and measurement.

Reply Quality grades every published app store reply against a scorecard you write, and quotes the exact words that broke a rule.

Apply your existing auto-reply rules to featured reviews with one toggle on Google Play and the App Store, and get faster, higher-quality AI replies after our upgrade to GPT-5.6.

Three new things in AppReply: Performance dashboards that show whether your replies move your rating, custom AI reply disclosure, and stronger reliability for 1,000+ reviews a day.

AppReply MAX adds live URL knowledge and customer-scoped approved-reply memory, built to keep reply drafts accurate and on brand as volume grows.

AppReply now routes critical app reviews to Zendesk and Intercom as tickets, so your support team sees them where they already work.

AppReply now supports Samsung Galaxy Store and Huawei AppGallery for reviews and replies, plus Telegram as an alert destination alongside Slack.

What we learned managing app store reviews at scale — battle-tested frameworks, fake review playbooks, and workflows for high-volume publishers (2026).

A new chapter for AppReply: an analyst co-pilot for multi-app teams, summarize any filtered slice, drill into issues, validate patterns fast, and keep the weekly loop visible in Slack.

AppReply 1.0 brings featured reviews detection, approval workflows, multi-app automation, and review history tracking to help teams manage app store reviews at scale.